The World Needs Racing Drivers

You need to believe that heroic racing drivers like you are desperately needed by regular folk fallen on hard times, and business leaders who need a shot in the arm.

Check out Alex R. Maansen, straight out of karting and into Super GT racing - because he can sign up sponsors, a lot of sponsors!

Racing is about igniting passion, driving innovation, and inspiring greatness. But too many drivers are selling themselves short, thinking they're just begging for handouts to fund their karting dreams. It's time to bin that mindset. The truth is, you're offering something businesses and society desperately need - a jolt of pure, unadulterated ambition and drive.

If this hits home with you, you can pull in sponsors with ease and actually really help people in unfortunate circumstances - rather than feeling like an irrelevant charity case with a stupid racing dream!

The World Needs Racing Drivers as Heroes

First, we need to recognise that the world desperately needs racing drivers as heroes. This might sound a bit over the top, but it's absolutely true. Here's why:

1. Inspiration for the Lost
   Racing drivers are a beacon of hope for people feeling lost, poor, or hopeless. In a world with a chronic shortage of heroes, drivers represent those who forge ahead, push themselves, and expand boundaries. We're the pioneers and trailblazers who achieve great things without self-pity or self-preservation.

2. Rocket Fuel for Entrepreneurs
   We're also invaluable to entrepreneurs - those risk-takers who drive innovation and improve lives. While often vilified, these are the people creating products, services, and inventions that make the world more productive. Racing drivers can ignite their passion and give them the fire in the belly they need to persist.

I’ll start with how you look at yourself with respect to businesses and sponsors, how you undermine yourself and therefore struggle for money - and then get to the ‘saving the world part’, where you don’t even realise the good you are doing, in an activity that certain activists might have you hung for given the chance!

Undermining Beliefs About Businesses That Hold Drivers Back

The Hidden Saboteur in Your Sponsorship Hunt

Before you even start chasing sponsors, we need to tackle a massive problem that's probably lurking in your head. Sneaky, undermining beliefs about businesses and money that you might not even realise you have.

Most of us have absorbed all sorts of dodgy ideas about wealth and business. They're floating around in society, seeping into our brains without us noticing. And when it comes to chasing sponsorship, these beliefs can absolutely kneecap you before you've even started.

This can make you feel like:

“Why should I feel like providing rocket fuel for entrepreneurs!? I’m the poor one who needs help here, not them!”

Here’s a few:

1. Money is the Root of All Evil

2. Power Corrupts

3. Businesses Are Selfish and Exploitative

Even if you don't consciously believe this, it might be creating a negative undercurrent in everything you do when looking for sponsors.

Now, let's break down how to knock that thinking on the head and see businesses positively:

1. Driving Innovation. Entrepreneurs are the ones who take chances on investments and businesses that often fail. But when they succeed, they provide everything that improves people's lives - new products, services, and innovations.

2. Saving Lives. Their inventions and businesses don't just improve lives - they can literally save them. From medical breakthroughs to safety innovations, entrepreneurs are behind many life-saving advancements.

3. Feeding the World. They create food production systems and agricultural innovations that help feed growing populations.

4. Planetary Productivity. Their inventions often mean the planet can be more productive, finding ways to do more with less. It won’t be politicians who save the planet, but risk takers in business.

5. Taking the Heat. Despite all this, entrepreneurs are often the first to be blamed when things go wrong. They're seen as "destroyers of the planet" or selfish individuals, when in reality, they're taking enormous risks to push society forward.

With a bit of wisdom about business in the back of your mind, you can feel a kinship with potential backers that gives them the right vibe about you straight off the bat.

You’re a HERO - Not a Charity Case!

Feeling like a charity is a crucial undermining belief you need to drop, big time.

It's easy to say and understand, but deep down, many drivers still view sponsorship as dressed-up charity. This mindset is deadly for several reasons, but the most obvious is this:

Competing with Worthy Causes.
If you're essentially begging for money based on your deserving and neediness, you're competing with genuinely worthy charities. Good luck convincing someone to sponsor your racing career over helping a terminally ill child fulfil their last wish.

I need this point to really hit home, because its the biggest mistake I see drivers making